1．Our Mission

Looking beyond the present, we are committed to contributing broadly to the sustainable growth of our customers and society by providing high value-added services.

Our purpose is defined as Our Mission. Our Mission is the fundamental approach that guides our conduct and decision-making.

2．Our Vision

• The best business partner
  As a solution provider who goes beyond a mere financing framework, we help our customers by developing strategies and solutions for addressing a variety of challenges.
• Chosen for its commitment to SDGs
  As a responsible corporate citizen and so as to continue being a chosen business partner for future generations, we are committed to achieving SDGs towards the creation of a better society.
• Encourage employee development
  We create an environment where diverse, motivated employees can thrive and achieve their personal development in collaboration with the growth of the company.
• An advanced digital company
  We promote business innovation and being on the cutting edge of digital technology.

Our Vision defines what we aim to become. We want to be a company that:

• is an essential business partner delivering new value to our customers
• is tackling the SDGs head-on so that we will continue to be chosen by customers in the future
• grows together with our employees, supporting each individual our employee to take on new challenges
• can undergo a digital transformation enabling us to realize points 1 to 3 and to become an advanced digital company that can overcome barriers to growth.

By realizing these four aspects of Our Vision, we will contribute to the sustainable development of our customers and society.

3．Our Value

• Customer First—Always think and act based on a customer-orientated perspective.
• Proactive & Innovative—We will proactively act and endeavor to create new value.
• Speed—We value speedy decision-making and execution as our strengths.
• Quality—Each team member will strive to pursue excellent quality.
• Team SMFL—We combine our collective strengths as team SMFL.

Our Values are the values that are important to us.
Our Values will foster a corporate culture that uses the diversity offered by the variety of our employees as a strength, based on the Five Values.

4．Our Principle

As a trusted and responsible corporate citizen committed to meeting and exceeding its customers' expectations, we are committed to - at all times - acting in good faith and complying with all applicable law.

Our Principle is our core approach.
We will meet the expectations of our customers and society by complying with laws and regulations, observing social norms, and acting with integrity.